India is the third-largest and fastest-growing liquor market in the world. Alcoholic beverages are considered a sunrise industry owing to its high-growth potential and increasing social acceptance. According to our research, the alcoholic beverages market in India is expected to grow at a Compound Annual Growth Rate (CAGR) of around 7.72% over a 10 year period to reach a value of INR 5.3 trillion in FY 2026.
An average Indian male drinker consumes three times more alcohol than an average female drinker each year. Region wise, south Indian states constitute the highest alcohol consuming region in the country. There are various types of alcoholic beverages available in India, but beer is the fastest-growing segment in the country. It is expected to grow at a Compound Annual Growth Rate (CAGR) of 7.5% between FY 2017 and FY 2020.